Security Seals

A trust seal is a seal granted by an entity to website or businesses for display. Oftentimes the purpose is demonstrate to customers that this business is concerned with security and their business identity. The requirements for the displaying merchant vary, but typically involve a dedication to good security practices or the use of secure methods for transactions or most importantly verified existence of the company.

Trust seals can come in a variety of forms, including data security seals, business verified seals and privacy seals and are available from a variety of companies, for a fee. A Trust seal can be either active or passive. Most seals are validated when they are created and remain so for a specific duration of time, post expiry of which the business/process has to be re-validated.

Website security is vital to any business that has a presence on the web. There are so many unsecured websites out there that it can be difficult for customers to know who’s site is safe and who’s isn’t. Many web masters have see a huge increase in sales conversion rate by simply using programs like ScanSafeguard to insure their customers that their site is safe to make a purchase. No matter what program is used to secure a business website, customers often feel safe when they see seals like the "Scansafeguard” seal, or others on their site.

Security seals on web sites increase sales conversion rate and builds customer trust. As people are becoming more aware of their vulnerability while shopping online, they are looking for signs that your site is safe. It is vital that a web site that has products to sell is a secure web site. Shoppers are demanding it.

The presence of a web security seal adds a layer of security and trust. Gaining the customers trust is one of the most difficult things to accomplish when selling retail or services online. When customers see a seal of security, they feel safe when placing an order and may become a regular customer. Seals of security are important, but they do not mean much unless a reputable web security company and service backs them. By installing a security seal and hiring a service to scan the security of your site, your sales will increase.