Boost your sales using security seals

There are several things that you can do to increase sales on your e-commerce website, but before you go down the road of experimenting with what is best for you business, you must first make sure your website is secure. This means secure from hacker attacks as well as project a strong sense of security to your potential customers. One of the reasons for shopping cart abandonment is that the customer does not feel that the website is secure and their personal data will be compromised. Some prospective customers may not even place any items in a shopping cart; they may not make it this far in the purchasing process. It may be the way the site looks, but just as often the security of the customer’s browser will alert them to a problem. For this reason, a critical step in sales optimization is website security. Any type of red flag is going to cost a website money.

If you have a small e-commerce business, you have to understand that there is a built in skepticism that many prospective customers will have of your site. Larger companies will always be given the benefit of the doubt, but your business may not. That is why you need to protect your site on a daily basis from malicious attacks. You must also communicate a feeling of security to the prospective customer, so they will feel safe shopping on your site. To this end, the services of ScanSafeguard are exactly what the small business owner needs for their website.

ScanSafeguard will scan your site on a daily basis and report to you any problems that your site has. This service will allow you to rectify any problem that develops before it can cost you any business. Without this service, a small business will have to wait until one or more irate customers complain. Of course, by the time this happens, there have already been many people who have already had a bad experience but never said anything. Sometimes a small business owner will have website analytic software that will show a large number for shopping cart abandonment, but it will be a mystery as to why this is happening.

ScanSafeguard provides a Security Seal that you can prominently display that will invoke trust in your prospective customers. This worthwhile step in the process of sales optimization and will help a lot to increase sales.

Read IBM's article about the effect of security seals on sales, 70% Of Customers ONLY Shop With Sites That Display A Security Protection Seal